#4 Tag Your Online Work by Claiming Google Authorship
If you have original content that you have spread out between various blogs and websites, Google+ will allow you to connect your websites featuring your original content onto Google+.
The four advantages of tagging your work by claiming authorship are:
1) Obviously, helping your websites rank higher on a Google Search. This is kinda new and when the Authorship Ranking comes out soon, it will make more sense.
2) Additional Information will be added to your links that you have claimed. Yep, Google will add a name, avatar and a link to your Google+ profile on a link that comes up on a Google Search that you have claimed.
Matt Cutts had his name, avatar, and Google+ Profile added to the results of a Google+ Search. |
4) By adding the Google+ Authorship rel tag, you will get more followers and help your readers engage with you easier.
Consistently writing content that is similar is very important for people who claim authorship, because when Google adds additional links to your works of art, you want the links to be kind of similar, don't you? Lets say the reader clicked to read content that you have written that is about blogging and when they hit the back button, the reader was directed to links about politics. Your reader probably would not be happy, right?
So how do you claim Authorship on Google+?
First, you must have a Google+ profile.
Second, add the domain of your masterpiece, on to your Google+ About Section (it is about 3/4 the way down the page.
Third, Add your byline to every page of your masterpiece. If it is a blog, add your byline to the blog footer. If it is a website, add the byline to the template footer. Make sure the byline is exactly how your name appears on Google+. For example, my Google+ Profile name is Chris Dowell, so my byline on my blog is Chris Dowell, not Chris Dowell - Master Marketer.
Fourth, verify that you have your Google+ Profile email address on the same domain. If you don't there are some steps to work around this.
Fifth, once you have completed the previous steps, you're ready to get started with the Google+ Authorship process. Click here to start the Google+ Authorship process.
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