13 Ways to Increase Your Web Traffic by Using Google+
#2 Expand Your Google Plus Circles (2 of 13)
I'm not going to explain or debate Google+ circles. The idea of G+ circles is an awesome idea. I just wish you can have limited numbers of people in circles. Right now Google+ has a limit of 500 people in anyone circle of 5000 people total in all of your circles. Google says they have set these limits to control spammers. Although I agree with their rationale, I wish there was a way to have your account reviewed and have the circle limits increased. Rather than wishing or hoping Google makes changes to their circles, lets work with what we have.
First, do you understand Google, Search Plus Your World? Google believes that your search results on Google should be based off of your preferences, interest, and location. Why should a scuba diver in Florida get the same search results as a real estate agent in Kansas City, right?
The Google, Search Plus Your World update is a very good attempt by Google to personalize your search results by using Google+. Here is a search below that I did on Google.
The Google Search results above were heavily influenced by my Google+. How do I know? The people icon show that somebody or Google+ Page influenced my results. In this case, The VisitKC.com and KCChiefs.com websites were shared by the Kansas City Chiefs. Yes, I have the Kansas City Chiefs in my circles.
So what does this mean and how can you replicate the same results?
First, every social media channel has its purpose. My belief is Facebook is great for connecting with people you already know. Google+ is great for connecting with people you don't know. Matter a fact, Facebook actually sends out a message sometimes to the effect of "Do You Really Know This Person". The Google+ is great for connecting with people you don't know and their people search is a heck of a lot better. Google Plus actually encourages you to circle people you don't know that you have a similar interest with. It could be a hobby, a place you have worked, a college, or numerous other ideas. I even know people who have connected on Google+ because the have visited the same monument. The list of possible circles on Google+ are endless.
Unlike, Facebook, with Google, you want to expand your Google+ Circles. Connect to people who have similar interest or live in a geographic location. By having more people in your circles, you will affect more Google Search results. Hopefully you have posted about your business and added your business website and blog once or twice.
Second, now you're circling people and engaging in conversations, doesn't it make sense to circle the Ambassadors and Influencers? What does this mean, you ask?
You want to circle the people who are going to talk your business up and promote your business to customers, clients and the community. Makes sense, doesn't it?
Start this process and you will understand the new website ranking system that Google will be introducing in the future. I'll write about it in the next couple weeks, but for now, lets say it will be based off of connections.
Gone is the Page Rank System of Websites.
Be sure to come back and read the remaining Web Traffic Ideas by Using Google+.
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